Marketing of German trachten wear through novel orientations

German tracht icons have evolved along diverse needs array of the German societies. Both men’s and women’s costumes have intricacies to suit the socio economic requirements in regional German cultures. Costumes like women’s trachten mieder had elements of elegance and beauty additions for the wearer while men’s costumes such as lederhosen were opted for carrying out the hard work schedules.

The needs were potent determinants but the icons so developed have emerged with novel orientations and developing high appeal in societies – both German and non German! Now most of costumes of authentic German trachten array have been marketed as icons of liveliness, joy and fervor! German dirndls for example are being actively marketed as front line glamour costumes that have the real potential of beauty emboldening for the wearer! This assertion is not weak and therefore we witness a high craze building for this iconic costume! Similarly, ladies pettipants have found resonance as fine intimate wear for variety of dresses.

The companies, sensing great potential for certain trachten components have got into active gear and are busy marketing the lively German costumes in the hitherto alien societies. The people are responding through active buying of prominent icons like German dirndls as also side accessories like women trachten socks, male German hats and many others such things! It is the canvassing of the rich costume culture of German societies that new buyers’ array is emerging. Orientations are significant enough in determining the acceptance like German lederhosen for men is being showcased as a leisure garment to be worn for side activities like gardening and the like!